What is Dognet, and what does it do?
Dognet is an affiliate network connecting businesses promoting products or services with publishers. Its focus is Central and Eastern Europe, with programmes across several countries. Merchants fulfil purchases; the network provides the framework for cooperation.
As a publisher
Introduce relevant offers to your audience and earn commission on qualifying results.
As an advertiser
Make your business's offers available to publishers who can refer customers.
Source: Dognet's advertiser overview ↗
Featured brands and topics
Dognet features familiar fashion brands, home retailers and specialist shops. This selection illustrates different topics; each card links to an official campaign profile.
These brands are examples from the networks' public pages, not our direct clients. Joining requirements, accepted channels and current terms vary by programme. Sources checked: 24 September 2026.
What kind of website could you build?
Fashion and accessories
Reserved · Sinsay · Cropp
Style advice, seasonal selections and outfits for particular occasions.
Health and active living
GymBeam
Sports equipment and products that support exercise and everyday comfort.
Pets and their owners
ZooNet
Accessories, toys, carriers, beds and grooming supplies.
Home and garden
4home · Sinsay
Home textiles, kitchen tools, storage and outdoor accessories.
These are our editorial suggestions. Choose a topic where you can offer meaningful help, then check suitable programmes. Base health-related product content on verifiable information without unsupported medical claims.
How could you approach several European markets?
Start with a chosen European country and a clearly defined topic. Check campaign profiles for supported markets, then adapt language, product selection and customer information. You can target several countries if suitable programmes and useful content are available for each.
We would start with topic relevance: it is easier to choose useful products for a balcony gardening guide than for a site collecting unrelated deals. This is our editorial recommendation, not a network entry requirement.
How do you get started as a publisher?
Dognet's publisher information describes free registration followed by approval. You can then use available promotional formats according to the selected campaign's rules. Read both network terms and the campaign's own conditions.
Prepare a short introduction to your channel: its topic, audience and where you would place the offer. A concrete plan also makes programme selection easier.
Source: publisher registration and promotion ↗
- 01PUBLISHER
Business, platform and registration
For the business model described here, start with an active business. Choose a platform, register and provide the website or social channel you plan to use.
Result: a publisher account submitted for approval - 02PUBLISHER + ADVERTISER
Choose products or services
Check the country, audience, commission basis and promotion rules, then apply to relevant programmes.
Result: an approved partnership - 03PUBLISHER
Recommendations and feed setup
Create useful content and tracked links. For an affiliate shop, import an approved feed and configure updates; as a creator, use your approved channel.
Result: a working publishing channel - 04PLATFORM + MERCHANT
From click to conversion
The platform records clicks from your channel that can be tracked under its rules. When a purchase or booking occurs, the merchant's tracking reports the conversion and pending commission is recorded. Processing times vary by partner.
Result: recorded commission, not yet final - 05PLATFORM + ADVERTISER
Validation and payment
The platform and advertiser check the conversion, purchase validity and any returns or cancellations. Commission is then approved or declined. Approved amounts are paid under the platform's own payment terms.
Result: approved or declined commission; payment according to the rules - 06PUBLISHER
Review performance every month
Compare earnings, clicks and conversions. Identify your strengths, weaker topics and seasonal changes in demand and available offers.
Result: informed next steps
The tracking window, attribution rules and technical setup affect eligibility. A click alone does not earn a sales commission. Social purchases and coupon codes can only be attributed through tracking supported and configured by that programme. An active business is the basis of the model described here; accepted legal status varies by country and programme. This is a general model; your chosen programme sets the details.
Which tools can you use?
Affiliate link
Takes readers from an article or selection to the relevant merchant page. The destination should match what you promised the reader.
Banners and campaign materials
Ready-made advertising assets may be used when they fit your content and the campaign permits them.
XML product feed
Use structured product data for a catalogue or selection. Dognet makes XML feeds available in its signed-in administration area.
Reporting and review
Results help identify which offers deserve more attention. Evaluate clicks and approved commission separately.
Source: accessing XML feeds ↗
We treat a feed as a data source: categorisation, useful selection criteria, error checks and updates still require attention. Read more about product feeds →
How does commission work?
Dognet's publisher overview links payment to purchases or defined lead actions, such as completing a form. It does not promise commission simply for clicks or impressions.
Alongside the percentage, check the calculation basis. Gross basket value may differ from the amount used to calculate commission. Declined or amended orders can also change the final result.
Source: which results may earn commission ↗
Before payment, clarify current account, invoicing and payment requirements with the network. Discuss business and tax arrangements with an accountant based on your circumstances.
Want to advertise your shop through Dognet?
Starting as an advertiser begins with a discussion. The network reviews the project, then the parties define commission and campaign operation. Publishers choose campaigns that suit them; attracting placements requires a compelling offer and useful materials.
- 01BUSINESS + NETWORK
Offer and agreement
Define the product or service, target market, commission model and accepted publisher types.
Result: a defined programme - 02TECHNICAL PREPARATION
Tracking and publisher materials
Tracking integration, testing, landing pages, creative assets and a product feed where needed.
Result: a tested launch - 03PUBLISHER
Publisher approval and promotion
You decide which applicant shops, recommendation sites and creators to accept into your programme. Approved publishers recommend your product or service on their own websites or authorised social channels.
Result: a relevant recommendation - 04CUSTOMER + BUSINESS
From click to conversion
The customer orders in your shop, buys through an approved social commerce channel or uses a publisher-specific coupon code. The tracking integration reports the conversion to the platform.
Result: a recorded purchase or booking - 05ADVERTISER + PLATFORM
Validation and approval
Purchase validity, fulfilment, cancellations and returns are checked. Commission is approved or declined according to the programme rules.
Result: a validated commission decision - 06PLATFORM → PUBLISHER
Finalising payment
The publisher receives payment from the network or direct programme operator named in their agreement. The advertiser settles programme fees. Each platform has its own payment conditions.
Result: settled commission
The tracking window, attribution rules and technical setup affect eligibility. A click alone does not earn a sales commission. Social purchases and coupon codes can only be attributed through tracking supported and configured by that programme. An active business is the basis of the model described here; accepted legal status varies by country and programme. This is a general model; your chosen programme sets the details.
What should an advertiser prepare?
Dognet's integration guide separates commercial and technical stages. First agree the partnership; then configure tracking, campaign materials and launch checks. Implement the integration using current documentation for your system.
Business information
Products, target market, online shop and existing traffic.
Financial plan
Sustainable commission, margins and total programme costs.
Technical setup
Shop platform, developer access, tracking and product data.
Day-to-day operation
Who manages offers, checks orders and works with publishers?
Before choosing a campaign
| Consideration | Practical question |
|---|---|
| Target market | Does the merchant serve my readers' country, and does the programme accept that traffic? |
| Commission | Which action qualifies, what amount is used and which exclusions apply? |
| Tracking | For how long, and under which conditions, can a purchase be attributed to a recommendation? |
| Promotion | Is my website, social channel, newsletter or planned advertising permitted? |
| Product data | Is there a usable feed, appropriate image permission and regular data updating? |
| Settlement | How long does validation take, what can cause rejection and when is payment possible? |
Frequently asked questions
Will Dognet build my affiliate website for me? Network access and building your own website are separate tasks. You can build a content platform or start with an existing channel that meets the programme terms.
Does every product have a feed? Do not assume so: check available data and usage terms for your chosen campaign.
Is adding a few banners enough? Placement is only one step. You need to reach readers whose questions or needs the offer addresses.
How do we help?
From preparation to a working website
We help plan the structure, content, links and available product data, then build and maintain the website. For advertisers, we can also help prepare programme launch tasks and technical requirements.
The network or advertiser decides on approval and terms. You can apply directly without using our services.
Plan my project →Official information and review dates
Sources checked: 22 September 2026. For publishers ↗ · For advertisers ↗ · Integration ↗ · XML feeds ↗ · Frequently asked questions ↗. The specific offer and contract terms take precedence.