Fashion and accessories
Reserved · Sinsay · Adidas
Style advice, seasonal selections and outfits for particular occasions.
WEBSITE OR CONTENT IDEAA fashion catalogue with clothing, shoes and editorial style guides.
AFFILIATE MARKETING · EUROPEAN MARKETS
Affiliate marketing.
European opportunities.
Would you like to recommend products and services through a website or as a creator? Looking for publishers for your own business? Explore Dognet, Awin and TradeTracker with European audiences in mind.
International brands · Specialist shops · A clear choice of market
A CLOSER LOOK AT THREE NETWORKS
Meet our partners.
We explain how Dognet, Awin and TradeTracker work.
Individual programme terms may differ.
CENTRAL AND EASTERN EUROPEAN PROGRAMMES↗
Dognet•
Programmes across Central and Eastern Europe, with familiar brands and product feeds. Explore joining as a publisher or promoting your own shop as an advertiser.
ReservedSinsayGymBeam4homeZooNet
How it works, tools and joining →INTERNATIONAL OPPORTUNITIES↗
Awin›
International brands, content partnerships and programme management tools. Follow the process from creating a link to receiving commission.
AdidasDouglasSamsungBooking.comZooplus HU
European and international brand examples; approval is required for each programme.Programmes and getting started as an advertiser →EUROPEAN PROGRAMMES · PRODUCTS AND SERVICES↗
TradeTracker
Programmes, product feeds, tracking and payments. Offers in several countries for websites, bloggers and approved creator channels.
TUIEuroParcsHEMADecathlon
Country-specific programmes and examples of officially documented partnerships.Explore TradeTracker →FAMILIAR NAMES. REAL PROGRAMMES.
Earn commission by recommending
international brands.
Your specialist affiliate website can reach audiences across the European Union. Choose an audience and language, then find offers from established brands and retailers that serve that market.
AdidasDouglasReservedSamsungZooplusGymBeamTUIEuroParcsHEMA
You select and recommend. The visitor buys from the retailer, and you may receive commission for a qualifying result. Joining a network does not automatically mean approval by every brand.
ONE SYSTEM. TWO DIFFERENT ROLES.
Which side would you like to join?
PUBLISHER · CONTENT CREATORI want to recommend
I want to promote my own
I want to recommend
products or services.
Would you like to feature other companies' products or services on your website, blog or approved social channel? Explore the first steps.
Get started as a publisher ↗BUSINESS · ADVERTISERI want to promote my own
products or services.
Do you run an online shop or service? Discover how others can recommend your offers in return for commission tied to results.
Explore becoming an advertiser ↗BRANDS, TOPICS AND YOUR IDEAS
Your own shop concept.
A European audience.
Beauty, fashion, pets or sport? You can build a curated catalogue that introduces shoppers in your chosen European country to products from available programmes.
Health and active living
GymBeam · Myprotein
Sports equipment and products that support exercise and everyday comfort.
WEBSITE OR CONTENT IDEAA sport and lifestyle catalogue with equipment and curated collections.
Pets and their owners
Zooplus · ZooNet
Accessories, toys, carriers, beds and grooming supplies.
WEBSITE OR CONTENT IDEAA pet catalogue with food, toys and useful guides for owners.
Home and garden
4home · Sinsay
Home textiles, kitchen tools, storage and outdoor accessories.
WEBSITE OR CONTENT IDEAA home and garden catalogue with curated interior ideas.
Beauty
Douglas
Make-up tools, cosmetics and thoughtful product selections.
WEBSITE OR CONTENT IDEAA beauty catalogue featuring fragrance, make-up and skincare collections.
Travel and experiences
Booking.com · TUI · GetYourGuide
Accommodation, holidays, sightseeing, tickets and guided activities.
WEBSITE OR CONTENT IDEAA destination-based guide or a travel-focused social channel.
Household essentials
4home · HEMA · Sinsay
Small kitchen appliances, cleaning, storage and everyday household ideas.
WEBSITE OR CONTENT IDEAA household guide or demonstration videos that solve everyday problems.
WITH A WEBSITE OR YOUR OWN CHANNEL
You do not always need a shop to be a publisher.
As a creator
Connect offers to Instagram, TikTok or YouTube content when the programme accepts your channel. For example, a household demonstration, a fashion edit or a travel video.
Recommend services too
Accommodation, guided tours, tickets and experiences can also be affiliate offers. GetYourGuide's direct creator programme includes tools for social recommendations.
With your own website
Create a blog, a specialist catalogue or detailed guides. Approved product feeds can update the catalogue while your own content helps visitors choose.
COUNTRIES AND DESTINATIONS
Different audiences. Different offers.
A German sports catalogue, a Dutch holiday guide, an Italian city guide or French-language travel videos? Explore country-specific programmes and practical topic ideas.
GermanyThe NetherlandsBelgiumPolandCzechiaSlovakiaFranceItalySpainPortugalHungary
Markets and more than 30 ideas ↗THE BASIC IDEA
You recommend.
The retailer sells.
In affiliate marketing, a website owner or content creator introduces another business's offer. A tracked, approved purchase or another agreed action may earn commission.
It helps to distinguish three participants: the publisher, the merchant and the network connecting them.
Who does what? ↗HOW IT WORKS AT A GLANCE
Where recommendations meet purchases.
THE PUBLISHER JOURNEY · SIX STAGESHow does a recommendation become a payment?
Dognet / Awin / TradeTrackerThe network's roleProgrammes and relationshipsTracking and reportingCommission settlement
- 01PUBLISHER
Business, platform and registration
For the business model described here, start with an active business. Choose a platform, register and provide the website or social channel you plan to use.
Result: a publisher account submitted for approval - 02PUBLISHER + ADVERTISER
Choose products or services
Check the country, audience, commission basis and promotion rules, then apply to relevant programmes.
Result: an approved partnership - 03PUBLISHER
Recommendations and feed setup
Create useful content and tracked links. For an affiliate shop, import an approved feed and configure updates; as a creator, use your approved channel.
Result: a working publishing channel - 04PLATFORM + MERCHANT
From click to conversion
The platform records clicks from your channel that can be tracked under its rules. When a purchase or booking occurs, the merchant's tracking reports the conversion and pending commission is recorded. Processing times vary by partner.
Result: recorded commission, not yet final - 05PLATFORM + ADVERTISER
Validation and payment
The platform and advertiser check the conversion, purchase validity and any returns or cancellations. Commission is then approved or declined. Approved amounts are paid under the platform's own payment terms.
Result: approved or declined commission; payment according to the rules - 06PUBLISHER
Review performance every month
Compare earnings, clicks and conversions. Identify your strengths, weaker topics and seasonal changes in demand and available offers.
Result: informed next steps
Tracking has conditions.
The tracking window, attribution rules and technical setup affect eligibility. A click alone does not earn a sales commission. Social purchases and coupon codes can only be attributed through tracking supported and configured by that programme. An active business is the basis of the model described here; accepted legal status varies by country and programme. This is a general model; your chosen programme sets the details.
THE ADVERTISER JOURNEY · SIX STAGESHow does your offer reach a publisher's audience?
Dognet / Awin / TradeTrackerThe network's roleProgrammes and relationshipsTracking and reportingCommission settlement
- 01BUSINESS + NETWORK
Offer and agreement
Define the product or service, target market, commission model and accepted publisher types.
Result: a defined programme - 02TECHNICAL PREPARATION
Tracking and publisher materials
Tracking integration, testing, landing pages, creative assets and a product feed where needed.
Result: a tested launch - 03PUBLISHER
Publisher approval and promotion
You decide which applicant shops, recommendation sites and creators to accept into your programme. Approved publishers recommend your product or service on their own websites or authorised social channels.
Result: a relevant recommendation - 04CUSTOMER + BUSINESS
From click to conversion
The customer orders in your shop, buys through an approved social commerce channel or uses a publisher-specific coupon code. The tracking integration reports the conversion to the platform.
Result: a recorded purchase or booking - 05ADVERTISER + PLATFORM
Validation and approval
Purchase validity, fulfilment, cancellations and returns are checked. Commission is approved or declined according to the programme rules.
Result: a validated commission decision - 06PLATFORM → PUBLISHER
Finalising payment
The publisher receives payment from the network or direct programme operator named in their agreement. The advertiser settles programme fees. Each platform has its own payment conditions.
Result: settled commission
Tracking has conditions.
The tracking window, attribution rules and technical setup affect eligibility. A click alone does not earn a sales commission. Social purchases and coupon codes can only be attributed through tracking supported and configured by that programme. An active business is the basis of the model described here; accepted legal status varies by country and programme. This is a general model; your chosen programme sets the details.
01 · RECORDINGPending
The purchase has been recorded and awaits validation.
02 · DECISIONApproved
The advertiser has accepted the qualifying result.
03 · FINANCIAL CHECKSPayable
Financial and account conditions have also been met.
04 · SETTLEMENTPaid
The network has issued the payment.
A transaction may be declined during validation
For example, a cancelled order, return or transaction outside the programme terms may not qualify for commission. Interpret the specific reason using the programme rules and transaction details.
These are explanatory labels, not a verbatim copy of a platform interface. Awin source: transaction statuses and payments ↗.
EARNING ONLINE
Start with a subject
you have something to say about.
You do not need to build everything at once. A focused question, a useful guide and a relevant programme give you a practical starting point.
Affiliate marketing can be a legitimate source of revenue. We explain the content, programme conditions and administration to consider.
Earning online responsibly: where to start ↗WHAT TO EXPLORE NEXT
From an idea to understanding.
01
How does affiliate marketing work?
Participants, tracking and the journey to commission.
Read guide ↗02What does an affiliate website look like?
A recommendation site, magazine or product catalogue.
Read guide ↗03What is a product feed for?
What can you automate, and what remains your responsibility?
Read guide ↗ANOTHER CHANNEL FOR YOUR BUSINESS
The product is yours.
The recommendation comes from others.
Magazines, specialist websites and creators can introduce your offers. You provide the programme terms, commission for qualifying results and customer service.
We offer advice if you want publishers to promote your own products or services. We review the target market, programme terms and technical preparation.
Explore the advertiser route ↗HOW WE CAN HELP
Choose support that fits your plans.
Rent an affiliate shop
Basic, Plus and Portfolio packages: automatic feed updates, technical maintenance and online support. A one-off setup fee with quarterly, half-yearly or annual billing.
Rental packages ↗A bespoke shop
Your own website, with a design and structure tailored to your plans. Catalogue size and technical requirements are agreed individually.
Own your shop ↗Consultation
Starting as a publisher or creator? Want publishers to promote your products or services? We help you work through the first steps.
Book a consultation ↗